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## Action
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## Hotspot
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EVERY PLACE HAS A STORY. EVERY PROJECT HAS A PURPOSE
From immersive virtual tours to comprehensive Living Archives, every Parallel project begins with understanding your goals.
Tell us about your location, your objectives, and what you'd like to accomplish. We'll explore the possibilities, identify an approach that fits your needs, and develop a proposal tailored to your project.
Whether you're documenting a single space or preserving the knowledge behind an entire facility, we're ready to help bring your vision into focus.
LET'S BUILD SOMETHING MEANINGFUL.
SCHEDULE A DEMONSTRATION
SOME THINGS ARE BETTER EXPERIENCED THAN EXPLAINED
Curious about what Parallel can do for your organization? Let us show you.
Schedule a guided demonstration and discover how immersive environments, interactive information, and connected digital experiences can transform the way people explore, understand, and interact with physical spaces.
We'll walk you through the technology, explore real-world applications, and discuss how these possibilities might apply to your own environment.
SEE WHAT'S POSSIBLE.
START A CONVERSATION
GREAT IDEAS BEGIN WITH A CONVERSATION.
Have a question, an idea, or a challenge worth exploring? We'd love to hear about it.
Whether you're curious about our work, considering a collaboration, or simply wondering what's possible, we're here to listen, exchange ideas, and help you discover where Parallel might fit.
You don't need to have all the answers. Sometimes the best projects begin with a simple question.
LET'S TALK.
THIS WEBSITE IS PART OF THE EXPERIENCE.
DON'T JUST READ ABOUT WHAT WE DO. EXPERIENCE IT.
Rather than simply telling you what we do, we built a place where you can experience it. This interactive headquarters is a demonstration of our approach—an explorable environment where spaces, ideas, and information are connected.
Move between rooms, interact with objects, and discover the information hidden throughout the experience. Each space reveals a different side of Parallel, from our philosophy and creative process to the work we do and the possibilities we're exploring.
Consider this both an introduction and an invitation to explore.
WELCOME TO PARALLEL.
PHYSICAL PLACES. DIGITAL EXPERIENCES. CONNECTED KNOWLEDGE.
Parallel transforms physical places into interactive digital experiences. Through immersive 360° imagery, virtual environments, and connected information, we create new ways for people to explore businesses, understand complex facilities, and experience spaces from anywhere in the world. From engaging virtual tours to comprehensive Living Archives, we make places more accessible, informative, and meaningful.
But our work goes beyond capturing what a place looks like. We believe information becomes more valuable when it's connected to the environments, people, and stories that give it meaning. By bringing physical spaces and digital knowledge together, we help organizations communicate more clearly, preserve what matters, and invite discovery.
BECAUSE INFORMATION ISN'T JUST SOMETHING YOU READ. IT'S SOMETHING YOU CAN EXPLORE.
PRESERVING MORE THAN INFRASTRUCTURE
CONSERV 1CITY OF ORLANDO | WATER RECLAMATION DIVISION
Behind every critical facility is a complex network of systems, processes, and people whose knowledge keeps everything running.
At Orlando's CONSERV 1 Water Reclamation Facility, Parallel is developing a Living Archive that transforms the physical environment into an interactive, interconnected knowledge resource.
Through immersive 360° documentation, spatial navigation, and integrated information, the project connects places with the knowledge that gives them meaning.
The result is more than a virtual tour. It's a new way to explore, understand, and preserve the intelligence behind essential infrastructure.
Explore the project. Discover what's possible.
01 LIVING ARCHIVES
PRESERVE THE PLACE. PROTECT THE KNOWLEDGE..
Every facility has a story. Every system has a purpose. And behind every operation is a wealth of knowledge accumulated through years of experience.
But much of that knowledge exists in disconnected places: documents, drawings, photographs, databases, and the memories of the people who keep everything running.
Parallel brings it all together.
Our Living Archives transform physical environments into interactive, interconnected knowledge systems. Using immersive imagery, spatial navigation, and integrated documentation, we create digital environments where people can explore facilities, access critical information, understand complex systems, and discover how everything connects.
From water treatment plants and airports to historic buildings and critical infrastructure, Living Archives help organizations train personnel, preserve institutional memory, improve access to information, and support future decisions.
Because the most valuable thing about a place isn't just what you can see. It's everything there is to know about it.
02 VIRTUAL TOURS &
STREET VIEW
YOUR FRONT DOOR IS CLOSER THAN YOU THINK.
Every business has a space worth experiencing. The atmosphere of a restaurant. The character of a neighborhood bar. The layout of a showroom. The details that make a place unique.
What if customers could experience those things before they ever arrived?
Parallel creates immersive 360° virtual tours that invite people to step inside, explore, and discover businesses from anywhere in the world.
Through Google Street View integration, we can bring that experience directly to Google Maps, allowing potential customers to virtually enter a business while searching for places to visit.
And beyond Google, our custom interactive tours offer even more possibilities: clickable information, videos, product highlights, navigation, and branded experiences that can live directly on your website.
From restaurants and retail stores to hotels, offices, and commercial properties, we help businesses turn their physical spaces into accessible digital experiences.
Because the next best thing to being there is feeling like you already have been.
03 INTERACTIVE EXPERIENCES
DON'T JUST TELL THE STORY. LET PEOPLE STEP INSIDE IT.
What if you could walk through a building that hasn't been built? Experience an event from someone else's perspective? Explore a complex process from the inside, or interact with information in ways traditional media never allowed?
At Parallel, we believe the most compelling experiences don't simply show people something. They invite them to participate.
Through immersive storytelling, interactive environments, stereoscopic imagery, 360° video, and virtual reality, we explore new ways to connect audiences with places, ideas, and information.
From virtual exhibitions and architectural visualizations to educational experiences, training environments, and interactive presentations, we design experiences that transform passive observation into active discovery.
As immersive technologies evolve, so do the possibilities—from headset-based virtual environments to augmented reality experiences that connect digital information with the physical world.
Because the future of storytelling isn't just something you watch. It's something you experience.
CONTEXT
SOME THINGS MUST BE EXPERIENCED TO BE UNDERSTOOD.
A photograph captures a moment. A document records a fact. A diagram explains a system. But without context, each tells only part of the story.
At Parallel, we believe information becomes more valuable when its relationships are revealed.
By connecting images, documents, locations, histories, and experiences within a shared environment, we transform isolated pieces of information into a larger, more meaningful picture.
Because understanding isn't just about what you know. It's about seeing how everything connects.
EXPLORATION
SOME THINGS MUST BE EXPERIENCED TO BE UNDERSTOOD.
A document tells you what something is. Exploration helps you understand how it works, where it belongs, and why it matters.
Traditional documents present information in a predetermined order. Exploration allows people to follow their curiosity, discover relationships, and understand information within its original context.
A photograph can show a room. A diagram can explain a system. A report can describe a process. But an interactive environment can connect all three, revealing relationships that might otherwise remain invisible.
We don't just give people information. We give them the freedom to discover what it means.
NIKON D850
Asset PRL-CAM-001 | Active
NIKON D850
Asset PRL-CAM-001 | Active
Purchased: March 14, 2023
Purchased by: Alex Morgan
Approved by: Jordan Ellis
Serial: 3057824
PRESERVE
KNOWLEDGE HAS VALUE. LOSING IT HAS CONSEQUENCES.
Every place has a history. Every organization carries knowledge built through years of experience, decisions, discoveries, and change.
But knowledge is fragile. People retire. Buildings change. Systems evolve. Documents disappear. And with them, valuable insights and institutional memory can be lost.
At Parallel, we believe preservation means more than simply storing information. It means protecting the relationships, experiences, and historical context that give that information meaning.
By creating Living Archives that capture places, processes, and knowledge as they exist today, we build resources that remain valuable tomorrow.
Because what we preserve today shapes what future generations can understand, learn from, and build upon.
IDEAS INTO REALITY.
EVERY PROJECT BEGINS WITH A DIFFERENT QUESTION.
How do we preserve the knowledge contained within a complex facility? How can we make an unfamiliar place accessible? How can we transform information into something people can explore, understand, and experience?
At PARALLEL, we approach every project as an opportunity to rethink how information is captured, connected, and communicated.
Some projects invite exploration. Others preserve decades of institutional knowledge. Each is designed around the people who will use it and the purpose it needs to serve.
Different challenges. Different solutions. Endless possibilities.
EXPERIENTIAL
DON'T JUST SEE IT. EXPERIENCE IT.
We believe understanding happens when information becomes something you can explore, not simply something you read.
By transforming photographs, environments, documents, and data into interactive experiences, we give information a sense of place.
Instead of telling people what something is, we invite them to discover it for themselves.